About Us.
Our team has been working in the advertising industry for over a decade. We've worked for agencies that employ 8,000 people, ones that employ 40 people, and all inbetween. We've worked for large brands like Adobe, Chevron, Williams Sonoma, Pottery Barn, etc. We've also worked for ad networks and social channels like Yelp, Kargo, and Meta.
Across our time working for these large companies, a few things nagged at us:
-How much information these companies have on people is scary.
-How these companies operate is a mystery to anyone that isn't in the industry.
-How there's such a focus on profit, the advertising world would step over a person to pickup a nickel.
So, we quit our corporate jobs and started our own thing. Advertising is what we know, and we want to use it for as much good as possble.
for People
The aim is to educate and protect. Provide information on how the ad world works and give you tools & tips to either: protect your information or make the ads you see more relevant.
for Businesses
The aim is to take the "big company" learnings and make it relevant for small and medium businesses. Not everything will apply, but we want to give you the information to better your business while also thinking more of your customers.
What does 'for Good' really mean?
Not using scummy or scammy ad tactics. Giving people knowledge and control of their data. And most of all: giving away money. A portion of every dollar in goes out to charities and local communities.