Local mail marketing: more than nearby, inside your neighborhoods.
We have a direct mail partnership with USPS. Working with them, we can mail every resident and business owner in any area.
Direct mail has consistently been proven as one of the marketing channels that ranks highest for both: generating a return for businesses and liked by customers (when it's relevant).
We have 2 offerings for this service →
2 ways to participate.
for Good local newsletter: share the cost with other advertisers through a monthly ad card sent to local communities. Only 1 advertiser per category, see neighborhoods and grab your spot here.
Custom direct mail campaign: work with us to create a custom campaign for your business. Pricing varies, as it depends on what you want to send, how many households you want to reach, and if you're advertising alone or with others.
How do we activate direct local mail?
Pause for some data – in 2025, Direct Mail has shown to earn 161% ROI. Meaning, for every $1 in companies have earned nearly $3 back. Read more here.
for Good Local Newsletter
We've curated neighborhoods near and dear to us. We're expanding this list, but for now businesses in the below areas can be a part of a co-op advertising newsletter:
- Manayunk, Philadelphia, PA
- Honolulu, HI
- Las Vegas, NV
Custom Direct Mail Campaign
Don't see an area you'd like to cover on the local list? Use this option to create your own direct mail campaign with us.
- Reach any city in the US
- Target by Resident / Business, Average Age, or Average Income
- Submit inquiry below to learn more
What Both Ways Get
- Custom direct mail services: planning, designing, printing, and shipping
- for Good giving element, a portion of our revenue is donated
- Measurement and impact tips: from simple to involved
- Secure delivery by USPS
Way 1
for Good Local Newsletter
Be a part of a bimonthly newsletter for the local areas we serve. 1 Hero advertiser and 12 Tile advertisers per newsletter, with category exclusivity.
Hero advertiser typically $0.20 per mailpiece, Tile advertiser typically $0.08.
Way 2
Custom Direct Mail Campaign
Create a custom campaign to reach potential local customers. This Way is 100% you, unless you bring partners into the mix.
Pricing dependent on campaign.
Who this is for
- Business owners looking for direct mail campaign help
- Entrepreneurs wanting to reach local households
- Owners looking to reach potential local customers in a novel way
Who this is not for
- Businesses looking for a digital campaign
- Teams looking for ads consulting on free tools
- Anyone just looking for instructions on direct mail campaigns
What's the process?
This service is designed to be as easy as possible for you. Tell us where and who you want to reach, and we'll take care of planning, design, printing, distribution, and tracking.
What we need from you
- Complete either the Local Newsletter or Custom Campaign form
- Follow our setup, design, and measurement steps
- Then we get to work
What we'll do
- Planning, design, printing, USPS distribution management, and tracking performance
- Communicate clearly at each step of the process
- Work with you after mailing to measure success
What happens when we're done
- You get your brand inside potential customers' homes
- You receive more local business because of your mailers
- We provide insight on how your campaign performed
Facts & Figures:
86% of people “like” receiving direct mail — when relevant & personal
Consumers like discounts and offers, seeing their name on the piece, and having something tangible to hold.
61% of people have taken action because of direct mail
Consumers have made purchases, applied for services, or visited websites after receiving direct mail.
“Direct Mail is Hot Again” — US SBA
Millions of businesses use direct mail, and that number has been growing the past few years, with renewed interest driven by younger generations.
Average lifespan of a direct mail piece is 17 days
Direct mail builds trust and memory, with pieces often staying visible in homes far longer than digital ads.
How do you track performance?
This service only works for you if it's making you money. We only know that if we put in place some kind of tracking — we've tried to make that as simple as possible while being as accurate as possible.
How to think about this ad
- Exposure: your brand in nearby homes at a low cost
- Remind: this could remind someone to come back
- Convince: sway a new customer to give you a try
What we measure
- Custom tracking for calls or web visits from the ad
- Search monitoring - did searches increase after mailing
- Return on investment estimation
What you can measure
- Custom tracking, coupon, or redemption codes
- In-person redemption, if you have a physical location
- Gauge before & after mailing business impact
FAQ
Quick answers to the most common questions.
How quickly can we create a campaign?
Do I need to give you access to anything?
Is this recurring or one-time?
What targeting is available?
Looking for other services?
Look no further — just click one of our other options.
Need help beyond a mailer campaign?
Other marketing services: